Purchasing falls 16% in 2 years Media Release: Thursday, 25 February 2020 The number of Australian’s intending to purchase Life Insurance since 2018 has dropped dramatically, falling 16% from 56% in 2018 to just 47% in 2020 according to the latest findings from NobleOak’s annual Life Insurance industry survey. The perceived cost on insurance is … Continued
NobleOak launched its new “nobility” TV and social media advertising campaign in late 2019. This campaign positions NobleOak as the alternative in the complex world of life insurance. The ads introduce a modern-day nobleman and follows his day-to-day antics with his footman ‘Bletchley’ and has been a popular campaign for NobleOak. The two new advertisements … Continued
We’ve done it again! For the fourth year running we have won a Canstar Outstanding Value Award for Premium Life Direct Life Insurance. NobleOak is the only life insurer to win a Canstar award for outstanding value four years in a row for Direct Life Insurance – 2016, 2017, 2018 and again in 2019. Winning … Continued
In a recent survey we asked respondents how happy they were. We wanted to know if people who had Life Insurance were happier than those that did not, because we strongly believe that having Life Insurance provides you with true peace of mind – especially when you have a family to look after. As it … Continued
In a surprising reversal, recent research from NobleOak reveals that the previous two year trend where women were more likely to have Life Insurance is now not the case. This finding is from the independent survey commissioned by NobleOak in December 2018, with around half of the people surveyed having Life Insurance in place. When … Continued
Did you know that the value of unpaid work in Australia is $345billion? This is the figure calculated by PwC in their report “Understanding the Unpaid Economy”. Yet stay-at-home parents and homemakers are less likely to have financial protection if the unexpected were to happen. Results from research commissioned by NobleOak in December 2018 shows … Continued
With the internet now a leading source of Life Insurance advice, consumers are opting to sort out their own cover with the help of “Robo” tools. Our research shows that 61.8% of respondents would use an online assessment calculator rather than using a financial adviser if they had the choice. Other results include: 48.2% of … Continued
The latest research from NobleOak has discovered that married or engaged people are more likely to have Life Insurance. These are the findings in the 2018 NobleOak research that shows where people had Life Insurance (including Life/Death cover, TPD Total Permanent Disability Insurance or Trauma Insurance) and/or Income Protection Insurance, 70% were married or engaged. … Continued
Independent research commissioned by NobleOak Life Limited (NobleOak) found that 75.4% of Australians are confident in purchasing Life Insurance or Income Protection online without a financial adviser. Further, the research revealed that 71.7% of respondents believe there is enough information online to help them understand how much cover they need. If they had a choice … Continued
New research has revealed that older Australians continue to be least likely to have Life/Death cover. The 2018 NobleOak Life Insurance Survey found 53% of older Australians, aged 55 – 60, are likely to have Life/Death cover compared to 30-34 year-olds (72%) and 35-44 year-olds (68%). The survey of more than a thousand people also … Continued
